Should Brands Engage in Social, Political, or Ideological Issues?

Should Brands Engage in Social, Political, or Ideological Issues?

Recently, there has been a growing divide about whether brands should engage in social issues or political or ideological debates. Some marketers argue that brands have a responsibility to use their platform to speak out on important issues, while others believe that doing so can alienate customers and damage their reputations. So what are our…

Marketing Lead Tracking: Embracing Imperfections

Marketing Lead Tracking: Embracing Imperfections

The marketing landscape has become increasingly complex, making marketing lead tracking more difficult than ever. With hundreds of tools and techniques available, how can you ensure your marketing campaigns and channels perform to your standards? In this blog post, our marking experts at O|M explore actions and systems you can implement to hold your marketing…

The First Step for Any Marketing Campaign: Setting Goals

The First Step for Any Marketing Campaign: Setting Goals

Companies often adopt a haphazard approach to marketing campaigns, drawing inspiration from competitors or well-known brands. Phrases like, “My competitor is on TV; I want to be there too” or “Apple uses billboards; I want to do the same as Apple” are frequent mantras in the marketing world. However, it’s essential to understand that just…