In a world bombarded with paid advertisements and sponsored content, it’s only natural to want to know what the most effective type of marketing is so you can focus on that. So what is the most effective kind of marketing? The answer is earned media. The authenticity and credibility of earned media make it a…
In the highly competitive world of business, effective marketing is crucial for success. However, some business owners unintentionally sabotage their marketing efforts, hindering their ability to reach their goals. This article explores common marketing mistakes made by business owners and highlights the importance of collaboration, trust, and realistic expectations. Impatience and Unrealistic Expectations Business owners…
Recently, there has been a growing divide about whether brands should engage in social issues or political or ideological debates. Some marketers argue that brands have a responsibility to use their platform to speak out on important issues, while others believe that doing so can alienate customers and damage their reputations. So what are our…
The marketing landscape has become increasingly complex, making marketing lead tracking more difficult than ever. With hundreds of tools and techniques available, how can you ensure your marketing campaigns and channels perform to your standards? In this blog post, our marking experts at O|M explore actions and systems you can implement to hold your marketing…
Companies often adopt a haphazard approach to a new marketing campaign, drawing inspiration from competitors or trending brands. Phrases like, “My competitor is on TV; I want to be there too” or “Apple uses billboards; I want to do the same as Apple” are frequent mantras in the marketing world. However, it’s essential to understand…
David is an enthusiastic web developer with years of experience helping small and large businesses establish and optimize their online presence. He is passionate, in particular, about WordPress development and has a variety of experience working with hundreds of different WordPress themes and plugins to find the perfect setup for each business’s unique needs. He is constantly staying updated on the latest speed, security, and SEO best practices for WordPress and is excited to share those findings with his clients.
When he’s not obsessing over a website project, he is working on his novel, watching a movie, or enjoying a good hike.
Career highlights:
David started his web development journey through his own small business: a tutoring company that he ran for 5 years and that helped hundreds of K-12 students with homework and ACT prep. He quickly learned the fundamentals of SEO, online marketing, eCommerce, and web design as he built and maintained the company website where customers found tutors, booked sessions, and made payments.
Eventually, he realized that he loved the web development side of his business so much that he wanted to do this full-time. So he sold the business and, over the next few years, dove deeper into web development while he expanded his skills through full-time freelancing. Now, he is excited to apply that experience to O|M’s clients.
Andrew Thorn is the founder of O|M, Incorporated. Andrew and the entire O|M team provide CMO-level services to large & small organizations nationally.
After more than a decade of working in the corporate world for fortune 500 companies (Gannett, Tegna, G\O Digital, News Press-Gazette), Andrew decided that a marketing company is defined by its people, not by products or profits. O|M is comprised of a team that truly finds purpose in making a difference by helping businesses and organizations thrive.
Andrew and the team at O|M know that determining how to spend your marketing dollars or position your brand most effectively is no small task for any organization. Regardless of the marketing channel, the team at O|M works to create a customized marketing solution designed to engage your target demographic and deliver to your KPIs.
O|M has developed proprietary, transparent, and sophisticated tools used for comparing, optimizing, executing, and measuring marketing campaigns. The mission is to put our clients ahead of the curve and boost their success by delivering big business marketing tools with small business client care and accountability.
Andrew earned a double major in finance and marketing from the University of Nebraska, during which he worked full-time marketing for a $17M+ grossing home appliance store (Schaefer’s TV & Appliance).
Jennifer adds over 16 years of experience managing millions of dollars in digital marketing for the Who’s Who of US Advertisers: McDonald’s, Coldwell Banker, top national health care institutes, educational institutions, law firms, and even presenting at the White House to the Secretary of Education and the nation’s top Historically Black Colleges on marketing best practices.
Jen has over 10-years of experience running multi-million dollar lead generation strategies in the legal vertical for both small private practices and large national multi-million dollar campaigns.
Prior to joining O|M, Jennifer was the Director of Customer Success at TEGNA (formerly Gannett), one of the largest broadcasting and digital marketing agencies in the country. At TEGNA, Jen managed over $8 million in marketing revenue per year.
Jennifer is passionate about the development of digital strategy through strategic thinking, innovation, and data analysis.