The Pitfalls of Political Advertising: What The Data Tells Us

The Pitfalls of Political Advertising: What The Data Tells Us

The political advertising landscape is unique and often characterized by outdated “follow-the-leader” philosophies. In fact, political consultants and marketers often rely less on data and qualitative/quantitative research than their counterparts in ROI-based marketing. This approach leads to significant waste and high cost per thousand impressions (CPMs). Our political advertising experience with hundreds of campaigns utilizing…

Marketing Mistakes: How Business Owners Can Avoid Marketing Self-Sabotage

Marketing Mistakes: How Business Owners Can Avoid Marketing Self-Sabotage

In the highly competitive world of business, effective marketing is crucial for success. However, some business owners unintentionally sabotage their marketing efforts, hindering their ability to reach their goals. This article explores common marketing mistakes made by business owners and highlights the importance of collaboration, trust, and realistic expectations. Impatience and Unrealistic Expectations Business owners…

Should Brands Engage in Social, Political, or Ideological Issues?

Should Brands Engage in Social, Political, or Ideological Issues?

Recently, there has been a growing divide about whether brands should engage in social issues or political or ideological debates. Some marketers argue that brands have a responsibility to use their platform to speak out on important issues, while others believe that doing so can alienate customers and damage their reputations. So what are our…

Marketing Lead Tracking: Embracing Imperfections

Marketing Lead Tracking: Embracing Imperfections

The marketing landscape has become increasingly complex, making marketing lead tracking more difficult than ever. With hundreds of tools and techniques available, how can you ensure your marketing campaigns and channels perform to your standards? In this blog post, our marking experts at O|M explore actions and systems you can implement to hold your marketing…

The First Step for Any Marketing Campaign: Setting Goals

The First Step for Any Marketing Campaign: Setting Goals

Companies often adopt a haphazard approach to a new marketing campaign, drawing inspiration from competitors or trending brands. Phrases like, “My competitor is on TV; I want to be there too” or “Apple uses billboards; I want to do the same as Apple” are frequent mantras in the marketing world. However, it’s essential to understand…