Should Brands Engage in Social, Political, or Ideological Issues?

Should Brands Engage in Social, Political, or Ideological Issues?

Recently, there has been a growing divide about whether brands should engage in social issues or political or ideological debates. Some marketers argue that brands have a responsibility to use their platform to speak out on important issues, while others believe that doing so can alienate customers and damage their reputations. So what are our…